We have set strategic goals in the medium and the long terms. We believe the paths to such goals converge at our growth.
More Synergies
The merger of our companies to form a single group, scheduled for 2012, will have a synergistic effect on our financial situation, management system and industrial planning, and it will bring about greater efficiency. It will also have a beneficial effect on the new Business Units, which will reflect our multifaceted competence in fine chemicals and specialties for textile and construction industries.
More Brand
We want to give more visibility and integrity to our brand.
Bringing all our units around the world together under the distinctive brand of ERCA demonstrates our determination to penetrate the market as a single entity with coordinated objectives and strategies, and identical methods of approach and practices, regardless of the region in which we manage our business. Furthermore it means we set out to achieve higher qualifications and global expertise so that we can put forward our solutions and ideas successfully.
More Performance Chemicals
Our investments are also focused on performance products.
Our R&D and marketing staff strive to create products with higher added value for construction technicians and consumers downstream. Comprehensive laboratories are at the crossroads where market and regulatory requirements meet technical solutions.